But how many people have smartphones in the U. Statista says Of course, Google is the number one search engine all over the world, and both desktop and mobile users rely on it for almost all their inquiries. Alexa Tops Sites is an Amazon mobile site that ranks high-performing websites according to the Alexa Traffic Algorithm. According to mobile marketing statistics, most users now prefer consuming digital media through their phones.
Desktop has fallen from favor and accounts for merely one-third of total digital media time. If you want to stay on track and offer the best experience possible to consumers, you have to take this stat into consideration and optimize your website.
Mobile marketing stats show us that marketers are fully aware that the majority of consumers now spend most of their internet time on their phone. Ads that target mobile users are becoming more effective, so companies need to start investing in this approach if they want to stay at the top of their industry. This is happening as we speak. Since most users are switching to phones instead of using desktop devices to surf the net, Google has decided to introduce mobile-first indexing to its search function.
Optimizing your site accordingly is very important if you want to rank highly on search engines. Mobile marketing statistics show that many people now use their phones to shop online, too. Consumers like having all their favorite online stores within reach at all times. As more and more businesses optimize their websites for mobile, transactions are becoming more frequent. In , this number was The number of mobile web users is on the rise because phones offer us a cheap, easy way to access the web, no matter where we are. Social media mobile stats indicate that users prefer accessing their Facebook accounts via their mobile phone.
Our social life is inextricably connected to our phone, so most users prefer to keep all their contacts and social interaction completely mobile. The younger the person, the more likely they are to rely on smartphone technology. But what about the tablet vs smartphone debate? This is where the stats might surprise you.
In general, people seem to see a phone as a versatile communication device, whereas most people use tablets purely for entertainment purposes. What percentage of video views on YouTube come from mobile devices? Apparently, more than half. More than a billion people watch YouTube every month. This is a huge potential audience for marketers who optimize their ads for mobile devices. According to Think With Google, most users will simply click on the most relevant link after conducting a mobile search. Companies that want to get the clicks have to provide the most relevant, up-to-date information in order to get consumers to visit their site.
Once those customers arrive, the website must provide an easy, seamless experience. Mobile marketing stats indicate that this makes the shopping process easier and more pleasurable, and consumers are more likely to trust the company and get in touch with it.
Mobile marketing is constantly moving forward and evolving, stay on top of the trends
If you want your audience to perceive you as a reliable business, make sure all your contact info is easy for them to find. People want to be well-informed. They very rarely purchase products without checking them out online first, and as such seem to focus on YouTube reviews to figure out whether an item is worth their money. Allowing them to test it out in front of their camera will help your advertising efforts significantly.
According to Google, phone users are very responsive to ads. Mobile phone advertising influences consumers to do product research and make purchases, as long as the ads are relevant to their interests. Targeting the right demographics and reaching the specific people who will be genuinely interested in what you have to offer is a surefire way to increase conversions through Google ads. Plan your next vacation, of course.
Most users rely on their smartphones to research destinations and travel deals, and if they need a good hotel mobile marketing can point them in the right direction. If your strategy is on point, it could be your business they reach.
Google My Business & Yelp
This study by Boston Consulting Group shows just how entrenched our dependence on our phones has become. Positive consumer experiences are the key to success. Invest time in your customers to create a loyal mobile user who will want to promote your business and help you grow. Mobile marketing has become an incredibly effective way to gain customers and drive conversions. It is that focus that will make them want to finalize their purchase in one store rather than another.
Constant Contact, an Endurance International Group company, just launched its Marketing Advisor program , consisting of a combination of dedicated personal and online resources. The company says the Marketing Advisor program is designed to provide small businesses with strategic and actionable guidance that will deliver results and is tailored to their unique goals. They have to juggle everything from marketing automation to social media to email and e-commerce marketing.
It creates a real burden.
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The Marketing Advisor program offers the one-to-one helpline they need to generate results and make better use of their time. They need consistent help in building an actionable plan that ties all their marketing tools and channels together. Based on these insights, the Marketing Advisor program now offers one-on-one access to in-house experts, with experience in small business and nonprofit marketing, who are ready to provide strategic guidance and actionable know-how. The program uses an established marketing methodology to help small business owners build a personalized strategy they can execute to reach their goals.
It also provides access to a community of fellow small business owners who can provide further insights and inspiration. Small business owners are feeling good about the economy, according to the latest quarterly poll from CNBC and SurveyMonk ey. The cup of coffee is constantly evolving, and with each different iteration it holds up a mirror to society, its standards, and innovations.
RaveReviews fill us in on the history: Documented in 15th century Yemen, the first recorded events of drinking coffee were just the beginning of a globally-minded, yet locally-influenced, coffee culture. The role of the coffee house in our daily lives has evolved, and today some of the biggest business meetings take place in the humble coffee shop.
Today the coffee shop is a popular place to hold meetings — a halfway point between two offices or a place away from the office. Roasting, drinking, and flavoring trends come and go, but the enduring cup of coffee remains just as iconic as ever. Take a look at this infographic from RaveReviews for more detail on the influence of coffee culture , from where it all began, and where we can expect it to bring us in the future. AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future.
From devices in our homes to mobile apps, AI has already made its way into our daily lives. The workplace is no exception and AI has already helped businesses make better use of data and streamline processes. Here are a few AI trends you should be aware of for your business:. AI on big data: Businesses are starting to use data to make decisions with the help of algorithms and real-time methods. AI assists with this by breaking down excessive data to help businesses make use of it. AI also uses machine learning and deep learning to improve predictive analytics, allowing businesses to offer customers exactly what they are looking for.
Voice assistants: Some of the most common AI technologies used in our daily lives are Alexa and Siri. Similarly, digital assistants using voice commands will soon make their way into the office.
Small Business Guide to Mobile Marketing
Mobile users are looking for a more customized experience, which companies want to give them in order to stay competitive. The role of the mobile app developer will, therefore, need to change as it will tie in closely with AI so that it can process data and learn from users.
Automation via robotics : Robotics Process Automation makes use of AI to complete repetitive tasks at huge volumes, which can range from a simple business transaction to complicated processing and presenting of data. This system will save companies time and money as Robotic Process Automation is able to complete a task quicker and more accurately than an employee.
In this way, businesses will save money. As part of the initiative, researchers looked at a wide range of jobs and scored them based on nine possible traits, including the social intelligence required to perform the job, being personally required to help others, and whether a job requires negotiation. Could chat bots replace jobs?
Facebook founder Mark Zuckerberg fueled a lot of hype around chat bots replacing human jobs after it was announced Messenger would be hosting more of them in the coming years. The aim is to help businesses build bots on the chat app so they can hold automated chats with people, which will eventually lead to more sales, bookings and brand awareness. Bots are essentially cheaper and quicker to make than apps, with many industry experts saying that bots will take over from apps in the near future.
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Many of these bots are able to carry out tasks traditionally done by humans, including the following jobs:. While AI will definitely take over a few human jobs, it will also create new jobs. The role of computer scientist will be in high demand, while new roles will be created to run the AI, including engineers, accountants, and retail analysts. People will also be needed to prepare the data for the AI to process and to train employees on how to use this new technology.